Using Clustering Analysis and Association Rule Technology in Cross-Marketing
In this paper, according to the perspective of customers and products, by using clustering analysis and association rule technology, this paper proposes a cross-marketing model based on an improved sequential pattern mining algorithm, where an improved algorithm AP (Apriori all PrefixSpan) is applie...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2021-01-01
|
| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2021/9979874 |