| Summary: | The old City of Semarang as a heritage area has a significant historical value. Since Independence Day of Indonesia, that area has been abandoned and unoccupied without maintenance. Lack of activity makes the heritage area become a dead city and broad to some issues, environmental, buildings defects, social and institutional governance. The revitalisation activities of cultural heritage in some countries are unique to the technical, socio-economic and cultural aspects. Often the parties could not be generalised due to issues of the authorities, financial capabilities, readiness of stakeholders, and the complexity of its heritage buildings. The research aims to formulate a revitalisation strategy for the heritage area of Semarang to a World Heritage from the stakeholders’ perspective through a qualitative, descriptive method. The research strategy uses Focus Group Discussion, semi-structured interviews and field observations were involving the parties on old city revitalisation projects. The results provide the strategy for revitalisation of Semarang heritage area. Stakeholders perspectives become a lesson learned for future strategic management in heritage buildings, either private or public property
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