ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY

ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY

Strategic management is a form of predictive management focused on anticipating changes and changes to be made within the firm. Under market economy conditions, each firm, irrespective of its ownership, profile or size, needs to constantly adapt to market and environmental requirements in which it o...

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Bibliographic Details
Main Authors: Nicoleta ISAC, Waqar BADSHAH
Format: Article
Language:English
Published: Publishing house of University of Pitesti, Romania 2017-12-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Subjects:
Firm strategy
Consumer satisfaction
Market research
Online Access:http://economic.upit.ro/repec/pdf/2017_2_4.pdf

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