ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY

ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY

Strategic management is a form of predictive management focused on anticipating changes and changes to be made within the firm. Under market economy conditions, each firm, irrespective of its ownership, profile or size, needs to constantly adapt to market and environmental requirements in which it o...

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Main Authors: Nicoleta ISAC, Waqar BADSHAH
Format: Article
Language:English
Published: Publishing house of University of Pitesti, Romania 2017-12-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Subjects:
Firm strategy
Consumer satisfaction
Market research
Online Access:http://economic.upit.ro/repec/pdf/2017_2_4.pdf
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spelling doaj-2bd0182e15934a5fa200b34094fd92ad2020-11-25T00:01:30ZengPublishing house of University of Pitesti, RomaniaBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice1583-18092344-49082017-12-011623340ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANYNicoleta ISAC0Waqar BADSHAH1Istanbul Sabahattin Zaim University, Istanbul, TurkeyIstanbul Sabahattin Zaim University, Istanbul, TurkeyStrategic management is a form of predictive management focused on anticipating changes and changes to be made within the firm. Under market economy conditions, each firm, irrespective of its ownership, profile or size, needs to constantly adapt to market and environmental requirements in which it operates, to improve its economic and financial performance and its ability to compete in the report with other companies. This paper presents a research on the analysis of the diversification strategy of the product according to which that the company is constantly improving its existing products and increasing its product portfolio from year to year in order to maintain market leadership and consumer satisfaction with its products.http://economic.upit.ro/repec/pdf/2017_2_4.pdfFirm strategyConsumer satisfactionMarket research
collection DOAJ
language English
format Article
sources DOAJ
author Nicoleta ISAC
Waqar BADSHAH
spellingShingle Nicoleta ISAC
Waqar BADSHAH
ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY
Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Firm strategy
Consumer satisfaction
Market research
author_facet Nicoleta ISAC
Waqar BADSHAH
author_sort Nicoleta ISAC
title ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY
title_short ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY
title_full ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY
title_fullStr ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY
title_full_unstemmed ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY
title_sort analysis of the strategy and of the level of consumer satisfaction regarding an bakery company
publisher Publishing house of University of Pitesti, Romania
series Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
issn 1583-1809
2344-4908
publishDate 2017-12-01
description Strategic management is a form of predictive management focused on anticipating changes and changes to be made within the firm. Under market economy conditions, each firm, irrespective of its ownership, profile or size, needs to constantly adapt to market and environmental requirements in which it operates, to improve its economic and financial performance and its ability to compete in the report with other companies. This paper presents a research on the analysis of the diversification strategy of the product according to which that the company is constantly improving its existing products and increasing its product portfolio from year to year in order to maintain market leadership and consumer satisfaction with its products.
topic Firm strategy
Consumer satisfaction
Market research
url http://economic.upit.ro/repec/pdf/2017_2_4.pdf
work_keys_str_mv AT nicoletaisac analysisofthestrategyandofthelevelofconsumersatisfactionregardinganbakerycompany
AT waqarbadshah analysisofthestrategyandofthelevelofconsumersatisfactionregardinganbakerycompany
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