Manufacturer’s Decision as Consumers’ Low-Carbon Preference Grows

Manufacturer’s Decision as Consumers’ Low-Carbon Preference Grows

This paper investigates five channel structures for manufacturers including three single channels and two dual channels. Consumers’ low-carbon preference is considered to explore how market demands and channel selections will change as it remains stable and grows. To compare performances o...

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Bibliographic Details
Main Authors: Lei Yang, Meng Chen, Yiji Cai, Sang-Bing Tsai
Format: Article
Language:English
Published: MDPI AG 2018-04-01
Series:Sustainability
Subjects:
channel selection
low-carbon preference
enhancement
sustainability
sustainability management practices
Online Access:http://www.mdpi.com/2071-1050/10/4/1284

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