Breakeven and profitability analyses in marketing management using R software

Breakeven and profitability analyses in marketing management using R software

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Bibliographic Details
Main Authors:	Khalid M. Dubas, Lewis Hershey, Inder P. Nijhawan, Rajiv Mehta
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2011-10-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4234/im_en_2011_03_Dubas.pdf

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