Reasons of Tourists’ Preferences of All-Inclusive System

Reasons of Tourists’ Preferences of All-Inclusive System

The study is aimed to identify the reasons of tourists’ preferences of all inclusive system. Scale that has developed by Wong and Kwong (2004) has been used in this study. Population of study has been consisted of tourists that have come to Antalya by purchasing all inclusive system package tours....

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Bibliographic Details
Main Authors: Ali YAYLI, İsa YAYLA
Format: Article
Language:English
Published: Isarder 2012-03-01
Series:İşletme Araştırmaları Dergisi
Subjects:
Purchasing behavior
All inclusive system
Online Access:http://www.isarder.org/isardercom/2012vol4Issue1/Vol.4_Issue.1-09_full_text.pdf
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spelling doaj-2bbe2e1ba71a4562ba4d0d3ec8f68b952020-11-24T22:51:29ZengIsarderİşletme Araştırmaları Dergisi1309-07122012-03-0141143162Reasons of Tourists’ Preferences of All-Inclusive SystemAli YAYLI0İsa YAYLA1Gazi ÜniversityGazi UniversityThe study is aimed to identify the reasons of tourists’ preferences of all inclusive system. Scale that has developed by Wong and Kwong (2004) has been used in this study. Population of study has been consisted of tourists that have come to Antalya by purchasing all inclusive system package tours. In the study which carried out by participated 387 tourists, statements of “guaranty of tour”, “price of travel” and “items included in the tour price” that are the most important criteria of tourists while they prefer all inclusive system were ranked among first three. Moreover, according to the results of factor analysis, ten factors were determined and was seen that factors of “innovations”, “price” and “specifications of travel” were ranked among first three.http://www.isarder.org/isardercom/2012vol4Issue1/Vol.4_Issue.1-09_full_text.pdfPurchasing behaviorAll inclusive system
collection DOAJ
language English
format Article
sources DOAJ
author Ali YAYLI
İsa YAYLA
spellingShingle Ali YAYLI
İsa YAYLA
Reasons of Tourists’ Preferences of All-Inclusive System
İşletme Araştırmaları Dergisi
Purchasing behavior
All inclusive system
author_facet Ali YAYLI
İsa YAYLA
author_sort Ali YAYLI
title Reasons of Tourists’ Preferences of All-Inclusive System
title_short Reasons of Tourists’ Preferences of All-Inclusive System
title_full Reasons of Tourists’ Preferences of All-Inclusive System
title_fullStr Reasons of Tourists’ Preferences of All-Inclusive System
title_full_unstemmed Reasons of Tourists’ Preferences of All-Inclusive System
title_sort reasons of tourists’ preferences of all-inclusive system
publisher Isarder
series İşletme Araştırmaları Dergisi
issn 1309-0712
publishDate 2012-03-01
description The study is aimed to identify the reasons of tourists’ preferences of all inclusive system. Scale that has developed by Wong and Kwong (2004) has been used in this study. Population of study has been consisted of tourists that have come to Antalya by purchasing all inclusive system package tours. In the study which carried out by participated 387 tourists, statements of “guaranty of tour”, “price of travel” and “items included in the tour price” that are the most important criteria of tourists while they prefer all inclusive system were ranked among first three. Moreover, according to the results of factor analysis, ten factors were determined and was seen that factors of “innovations”, “price” and “specifications of travel” were ranked among first three.
topic Purchasing behavior
All inclusive system
url http://www.isarder.org/isardercom/2012vol4Issue1/Vol.4_Issue.1-09_full_text.pdf
work_keys_str_mv AT aliyayli reasonsoftouristspreferencesofallinclusivesystem
AT isayayla reasonsoftouristspreferencesofallinclusivesystem
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