| Summary: | The study is aimed to identify the reasons of tourists’ preferences of all inclusive system. Scale that has developed by Wong and Kwong (2004) has been used in this study. Population of study has been consisted of tourists that have come to Antalya by
purchasing all inclusive system package tours. In the study which carried out by participated 387 tourists, statements of “guaranty of tour”, “price of travel” and “items included in the tour price” that are the most important criteria of tourists while they prefer all inclusive system were ranked among first three. Moreover, according to
the results of factor analysis, ten factors were determined and was seen that factors of “innovations”, “price” and “specifications of travel” were ranked among first three.
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