Competition Protection and Philip Kotler’s Strategic Recommendations
P. Kotler’s recommendations of modern marketing tell managers how to achieve and maintain a dominant market position. Some of the recommended activities may, however, infringe European and Polish competition law. Objections are not raised by market success achieved as a result of high product qualit...
Main Author: | Anna Fornalczyk |
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Format: | Article |
Language: | English |
Published: |
University of Warsaw
2011-11-01
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Series: | Yearbook of Antitrust and Regulatory Studies |
Subjects: | |
Online Access: | https://yars.wz.uw.edu.pl/images/yars2011_4_5/Fornalczyk_Competition.pdf |
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