Competition Protection and Philip Kotler’s Strategic Recommendations

P. Kotler’s recommendations of modern marketing tell managers how to achieve and maintain a dominant market position. Some of the recommended activities may, however, infringe European and Polish competition law. Objections are not raised by market success achieved as a result of high product qualit...

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Bibliographic Details
Main Author: Anna Fornalczyk
Format: Article
Language:English
Published: University of Warsaw 2011-11-01
Series:Yearbook of Antitrust and Regulatory Studies
Subjects:
Online Access:https://yars.wz.uw.edu.pl/images/yars2011_4_5/Fornalczyk_Competition.pdf

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