Competition Protection and Philip Kotler’s Strategic Recommendations
P. Kotler’s recommendations of modern marketing tell managers how to achieve and maintain a dominant market position. Some of the recommended activities may, however, infringe European and Polish competition law. Objections are not raised by market success achieved as a result of high product qualit...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2011-11-01
|
| Series: | Yearbook of Antitrust and Regulatory Studies |
| Subjects: | |
| Online Access: | https://yars.wz.uw.edu.pl/images/yars2011_4_5/Fornalczyk_Competition.pdf |