Investigating Consumer Participation Decision in Community-Supported Agriculture: An Application of Cumulative Prospect Theory
Using the framework of cumulative prospect theory (CPT), we investigate consumers' decision to participate in community-supported agriculture (CSA) under risk and uncertainty. We analyze discrete choice experiment data using a CPT framework that allows for flexible reference points and individu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2020-01-01
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| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/298438 |