The effect of pricing bundling capability on marketing performance: The mediating role of price value offerings

This research intends to examine the effect of pricing bundling capability on price value offerings and marketing performance. It also tests the role of price value offerings as a mediating variable. Price building capacity develops from pricing capability to fill the research gap of its ef...

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Bibliographic Details
Main Authors: Uripi, Cahyaningtyas Ria, Suliyanto, Suliyanto, Adi, Pramono Hari, Kaukab, M. Elfan
Format: Article
Language:English
Published: Growing Science 2021-01-01
Series:Accounting
Online Access:http://www.growingscience.com/ac/Vol7/ac_2021_54.pdf