Sustainable Perceived Authenticity in Cultural Tourism: Modeling Alsace and Bali
Cultural tourism roughly contributes to 40% of the international tourism arrivals. However, marketing for it is a dilemma between maximizing the economic return and nurturing the culture’s social functions because, in cultural tourism, a culture is a “product” to be “consumed”. Marketers need to att...
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| Format: | Article |
| Language: | English |
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IEREK Press
2018-05-01
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| Series: | ARCHive-SR |
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| Online Access: | https://press.ierek.com/index.php/ARChive/article/view/246 |