Value co-creation in the specialty coffee value chain: The third-wave coffee movement

Value co-creation in the specialty coffee value chain: The third-wave coffee movement

Brazil represents approximately 29% of the world’s coffee exports, with 15% of that being “specialty coffee.” Most Brazilian coffee exports are composed of commoditized green beans, influencing the value chain to be grounded on an exchange paradigm. This scenario started to change with the introduct...

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Bibliographic Details
Main Authors:	Patricia Silva Monteiro Boaventura, Carla Caires Abdalla, Cecilia Lobo Araújo, José Sarkis Arakelian
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas 2018-06-01
Series:	RAE: Revista de Administração de Empresas
Subjects:	Specialty coffees co-creation value chain value-in-use relational value
Online Access:	http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74967/71781

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