Promotion mix and industrial marketing
Promotion activities are very important and irreplaceable marketing instrument in placement of production goods. In contrast to final consumption goods, where advertising has an absolute priority compared to another promotion activities, personal sale and development of sale dominate during placemen...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710703099J.pdf |
| Summary: | Promotion activities are very important and irreplaceable marketing instrument in placement of production goods. In contrast to final consumption goods, where advertising has an absolute priority compared to another promotion activities, personal sale and development of sale dominate during placement of production goods. |
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| ISSN: | 0354-3471 2334-8364 |