Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library
This paper is a study of implementation of emotional branding in library services. Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which p...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Airlangga
2016-12-01
|
| Series: | Record and Library Journal |
| Online Access: | http://e-journal.unair.ac.id/index.php/RLJ/article/view/3070 |