| Summary: | The paper presents the results of the assessment of the ability of a company to initiate and implement development projects. As a criterion for this ability, the authors propose a model for the assessment of the initiating impulse of changes. The authors propose the definition of this concept and present a model for its assessment based on a group of critical factors (willingness to act, responsibility, influence, faith and motives). A distinctive feature of the model is the proposal for a scheme for the formation of an impulse, which includes the stages of motivation, synthesis of activity and the formation of impulse itself. The paper presents a cognitive model and assesses the impulse formation depending on the value and significance of the measured critical factors.
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