A METHODOLOGY FOR BUSINESS PARTNERSHIP DEVELOPMENT

Current competitive environments lead companies to choose one core competence and to develop partnerships to take advantage of market opportunities. This type of association becomes more and more dynamic as product cycles shrink. This paper proposes to extend the Group Technology methods to the deve...

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Bibliographic Details
Main Authors: Marcius Fabius Henriques de Carvalho, Elder de Oliveira Rodrigues, José Celso Contador
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2007-10-01
Series:Revista Produção Online
Online Access:http://producaoonline.org.br/rpo/article/view/102