ESTRATÉGIA DE INTERNACIONALIZAÇÃO ATRAVÉS DE UPGRADING FUNCIONAL
This article analyzes the Brazilian companies’ participation in global value chains, focusing on a footwear company. Most companies of this sector concentrated their efforts through indirect exports, meaning a reactive strategy in the global chain. In this study, we show a different strategy adopted...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2012-12-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.contextus.ufc.br/index.php/contextus/article/view/298/146 |