An Introduction to the SMARTRISK Heroes Program: Positive Social Marketing for Adolescent Injury Prevention

An Introduction to the SMARTRISK Heroes Program: Positive Social Marketing for Adolescent Injury Prevention

This article provides background on the SMARTRISK Heroes Program, a mobile stage production that introduces young people to the prevalence of unintentional injury for their age group and presents them with a series of strategies that will reduce the likelihood that they will be unintentionally injur...

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Bibliographic Details
Main Authors: Philip R. Groff, Michael P. Shea, Robert Conn
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2006-09-01
Series:Journal of Youth Development
Online Access:http://jyd.pitt.edu/ojs/jyd/article/view/387

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