Efficiency and Effectiveness of Marketing Communication Tools on the Dance Schools Market Based on the Example of the Elita Dance Center in Kraków

In recent years sport and physical activities in any form, including dance, are becoming more and more popular. As a result, there are many dance schools on the market. To stay on the market and acquire customers, dance schools use a variety of marketing communication tools. The aim of this article...

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Main Author: Kaja Kudełko
Format: Article
Language:English
Published: Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie 2017-12-01
Series:Przedsiębiorczość - Edukacja
Subjects:
Online Access:https://p-e.up.krakow.pl/article/view/3966
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spelling doaj-2ad327078b4b4574bfac7177a192bcf02021-02-02T23:47:43ZengUniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w KrakowiePrzedsiębiorczość - Edukacja2083-32962449-90482017-12-011310.24917/20833296.13.163966Efficiency and Effectiveness of Marketing Communication Tools on the Dance Schools Market Based on the Example of the Elita Dance Center in KrakówKaja Kudełko In recent years sport and physical activities in any form, including dance, are becoming more and more popular. As a result, there are many dance schools on the market. To stay on the market and acquire customers, dance schools use a variety of marketing communication tools. The aim of this article is to analyse the efficiency and effectiveness of marketing communication instruments applied by one of Kraków dance schools – the Elita Dance Center. The methods implemented in this paper included case study, quantitative analysis of the data and interview. The data used in this article include the data on the activities of the dance school Elita Dance Center, as well as the results of research conducted by interview among the customers of this school. The Elita Dance Center is an efficient company. With each season it acquires more and more customers. However, the activities of marketing communication are not very productive. Promotion costs are increasing faster than the number of clients and income from the dance classes. https://p-e.up.krakow.pl/article/view/3966danceefficiencyeffectivenessmarketing communication
collection DOAJ
language English
format Article
sources DOAJ
author Kaja Kudełko
spellingShingle Kaja Kudełko
Efficiency and Effectiveness of Marketing Communication Tools on the Dance Schools Market Based on the Example of the Elita Dance Center in Kraków
Przedsiębiorczość - Edukacja
dance
efficiency
effectiveness
marketing communication
author_facet Kaja Kudełko
author_sort Kaja Kudełko
title Efficiency and Effectiveness of Marketing Communication Tools on the Dance Schools Market Based on the Example of the Elita Dance Center in Kraków
title_short Efficiency and Effectiveness of Marketing Communication Tools on the Dance Schools Market Based on the Example of the Elita Dance Center in Kraków
title_full Efficiency and Effectiveness of Marketing Communication Tools on the Dance Schools Market Based on the Example of the Elita Dance Center in Kraków
title_fullStr Efficiency and Effectiveness of Marketing Communication Tools on the Dance Schools Market Based on the Example of the Elita Dance Center in Kraków
title_full_unstemmed Efficiency and Effectiveness of Marketing Communication Tools on the Dance Schools Market Based on the Example of the Elita Dance Center in Kraków
title_sort efficiency and effectiveness of marketing communication tools on the dance schools market based on the example of the elita dance center in kraków
publisher Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
series Przedsiębiorczość - Edukacja
issn 2083-3296
2449-9048
publishDate 2017-12-01
description In recent years sport and physical activities in any form, including dance, are becoming more and more popular. As a result, there are many dance schools on the market. To stay on the market and acquire customers, dance schools use a variety of marketing communication tools. The aim of this article is to analyse the efficiency and effectiveness of marketing communication instruments applied by one of Kraków dance schools – the Elita Dance Center. The methods implemented in this paper included case study, quantitative analysis of the data and interview. The data used in this article include the data on the activities of the dance school Elita Dance Center, as well as the results of research conducted by interview among the customers of this school. The Elita Dance Center is an efficient company. With each season it acquires more and more customers. However, the activities of marketing communication are not very productive. Promotion costs are increasing faster than the number of clients and income from the dance classes.
topic dance
efficiency
effectiveness
marketing communication
url https://p-e.up.krakow.pl/article/view/3966
work_keys_str_mv AT kajakudełko efficiencyandeffectivenessofmarketingcommunicationtoolsonthedanceschoolsmarketbasedontheexampleoftheelitadancecenterinkrakow
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