Discours sur les réseaux sociaux et expérience touristique : une nouvelle donne pour les gestionnaires de sites patrimoniaux et acteurs touristiques

• Main Authors: Christine Salomone, Hamed Haddouche
• Format: Article
• Language: fra
• Published: Presses de l'Université du Québec 2021-07-01
• Series: Téoros
• Subjects: social media; tourism; alternative tourism; social network analysis; tourism experience; co-creation.
• Online Access: http://journals.openedition.org/teoros/10400

This article aims to understand how the use of digital technology and of social media can constitute a new communication tool for heritage site managers and tourism stakeholders. We examined the strategies of tourism actors and professionals, and questioned their uses, practices, and the way they envision the relations to be established with “tourists-consumers.” How can the role of the tourist in the tourist experience be reconsidered through social networks? During this exploratory and qualitative research conducted with stakeholders in the city of Naples, through semi-directive interviews and the analysis of reviews posted on the Internet by visitors to these three sites, three main elements appeared: the diversity of postures and uses, the emergence of discursive marketing enabling stakeholders to refine or even co-construct the proposed offer, and the new role attributed to tourists beyond the usual dyadic relationship tourist actor/visitor.