THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT
The article analyzes modern trends in socio-economic development and their impact on theory and practice of marketing. The author characterizes modern tools of relationship management of the enterprise with customers and prospects of new marketing methods.
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2017-04-01
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| Series: | Дискурс |
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| Online Access: | https://discourse.elpub.ru/jour/article/view/103 |