THE GENERATION OF IDEAS OF THE MEAIN STAGE OF DEVELOMENT OF A NEW RODUCT IN INDUSTRIAL ENTERRISE
The article examines the process of idea generation as one of the most difficult stages of developing a new product based on the analysis of internal and external factors of marketing environment affecting the activity of industrial enterprise. Clarified ways of organization of developing a new pro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Igor Sikorsky Kyiv Polytechnic Institute
2015-07-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | http://ev.fmm.kpi.ua/article/view/45713 |