Determinants, Moderators and Consequences of Organizational Interaction Orientation

Determinants, Moderators and Consequences of Organizational Interaction Orientation

Interaction orientation reflects the ability of a company to interact with the individual customer and to gather information from successful interactions. Four dimensions of interaction orientation are identified in the literature: customer concept, interaction response capacity, customer empowermen...

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Bibliographic Details
Main Authors: Christian Hoops, Michael Bücker
Format: Article
Language:English
Published: Nowy Sacz Business School National-Louis University 2013-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
adaptive selling
cook's distance
customer-oriented selling
entrepreneurial orientation
environment
financial services
interaction orientation
learning orientation
market orientation
organizatinal culture
organizatinal strategy
organizational structures
Online Access: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol9/issue4/JEMI_Vol_9_Issue_4_2013_Article_4.pdf

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