Corporate strategies and clothing supply chains reshaping towards the United States: Levi Strauss & Co firm’s situation

• Main Author: Guadalupe García de León P.
• Format: Article
• Language: English
• Published: Universidad Autonoma de Baja California 2009-07-01
• Series: Estudios Fronterizos
• Subjects: Levi Strauss & Co.; redes globales del vestido; TLCAN; comercio internacional; estrategias competitivas.
• Online Access: http://ref.uabc.mx/ojs/index.php/ref/article/view/143

<span>This article presents a summary of the corporate strategies of the Levi Strauss &amp; Co. firm, a company that has had an important role in each one of the phases of Mexico’s process of integration into the global apparel production: the integration under the shared–production programs, the first stage of NAFTA, and the current stage of decline of Mexican exports and re–positioning of China. The central argument is that, by analyzing the competitive strategies of the leading firms of global apparel networks—as in the case of Levi’s—, we can get closer to the restructuring logic of these networks and understand the changing terms of the international insertion of the countries and firms involved, as in the case of Mexico.</span>