Brand Strategies in the Era of Sustainability
Today, brands are powerful instruments of change. They are tightly connected with consumers all over the world and profoundly incorporated into their everyday life and choices they made. Consumers indicate with brands they love and strongly advocate the ideas that are embedded in their philosophy an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Interdisciplinary Society
2017-03-01
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| Series: | Interdisciplinary Description of Complex Systems |
| Subjects: | |
| Online Access: | http://indecs.eu/2017/indecs2017-pp78-88.pdf |