| Summary: | In the recent days, to understanding the consumers behaviour is becoming a primary concern in marketing.<br />This is also including in tourism marketing particularly tourism destination. The phenomenon of understanding<br />the consumer taste in tourism is popularly known as quality experience. It has a meaning that when tourist spends<br />their money on a certain destination they expect for quality experience. It can be seen on their satisfaction that<br />appear on their willingness to revisit or giving the positive impression to their friends and relatives. Today, there<br />is a downward point in tourist destination in the last five years. Previously there were 1500 visitors per day, but<br />lately it is only 10.000 both for international and domestic visitors. It is caused by the raise of competitor’s number<br />and the tourist responses towards Alas Kedaton site. Such impression comes from its cleanliness, the hospitality<br />of the staff, the price of entrance fee, and lack of facilities. Other instances are the uncomfortable way to get to<br />the site, as well as the absence of spiritual facilities for Muslim visitors for praying during their visit to this place.
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