The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory

The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory

The concept of corporate social responsibility (CSR) is an ever-evolving concept in the field of business management. Even in 2021, its boundaries are evolving and researchers are linking the concept of CSR to different variables to achieve different outcomes. However, the concept of CSR in the heal...

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Bibliographic Details
Main Authors: Rui Ma, Jacob Cherian, Wen-Hsien Tsai, Muhammad Safdar Sial, Li Hou, Susana Álvarez-Otero
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
digital platforms
CSR
eWOM
consumer-company identification
healthcare sector
Online Access:https://www.mdpi.com/2071-1050/13/9/4700

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https://www.mdpi.com/2071-1050/13/9/4700

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