Local Crisis of Global Brand And Monitoring of Use of Social Media

<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10.0pt; font-family: "Times New Roman",serif; mso-ansi-language: EN-US;" lang="EN-US">In a context of globalization of products and...

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Bibliographic Details
Main Authors:	Alexandre Borba Salvador, Vivian Iara Strehlau, Ana Akemi Ikeda
Format:	Article
Language:	Portuguese
Published:	Universidade Nove de Julho 2015-12-01
Series:	REMark: Revista Brasileira de Marketing
Subjects:	marketing global marketing interacional crise de marca
Online Access:	http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2964

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