Summary: | This paper aims to analyze two important moments for understanding the history of Brazilian civil-military dictatorship: at first, the period between the 1964 coup d’état and the gradual institutionalization of the regime over Marshal Castello Branco government (1964-1967). Then, I will consider the government of General Emilio Medici (1969-1974). The proposal is to analyze the ways of organization of the social consensus under the regime in these times, trying to understand what approaches and in particular, what differentiates these two periods. Therefore, I take as a reference the analysis of the trajectory of a group called Women's Campaign for Democracy (CAMDE), an association deeply marked by the struggle against communism and "in defense of the family and the Christian Church." Founded in the context of political radicalization in 1962, still under the democratic government of João Goulart, CAMDE lived in 1964 the peak of his performance, leading the Family Marches with God for Freedom, the most important public demonstrations in support of the coup d’état. In the first half of the 1970s, when the regime lived the height of his popularity, the group ended its activities.
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