Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in Malaysia

Objective: The purpose of this paper is to investigate what motivates people to provide malicious comments on YouTube in Malaysia. This study will also question the differences between how flaming is constructed in each video classification and how are flaming comments categorized. Methodology: Th...

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Bibliographic Details
Main Authors: Revathy Amadera Lingam, Norizah Aripin
Format: Article
Language:English
Published: CSRC Publishing 2016-06-01
Series:Journal of Business and Social Review in Emerging Economies
Online Access:http://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/20