COMPERATIVE ANALYSIS OF ADVERTISED AND NON-ADVERTISED ANALOGICAL PRODUCTS ON THE UKRAINIAN TELEVISION BROADCASTING ON T H E EXAMPLE OF DROTAVERINE AND NOSHPA. MEASURES OF NORMATIVE AND TORTIOUS LAW AND EFFECT ON DECEPTIVE ADVERTISING OF MEDICINES

COMPERATIVE ANALYSIS OF ADVERTISED AND NON-ADVERTISED ANALOGICAL PRODUCTS ON THE UKRAINIAN TELEVISION BROADCASTING ON T H E EXAMPLE OF DROTAVERINE AND NOSHPA. MEASURES OF NORMATIVE AND TORTIOUS LAW AND EFFECT ON DECEPTIVE ADVERTISING OF MEDICINES

There was experimentally proved that advertise d m edicines, which are analogical on t h e active ph ar maceutical ingredients, are 2-3 times more expensive than non-a dvertise d. The results of the comparative index of the prices are based on the example of Drotaverine (home-produced) and imported...

Full description

Bibliographic Details
Main Authors: M. S. Ponomarenko, O. S. Soloviov, O. V. Kyrpach
Format: Article
Language:English
Published: Ukrmedknyha Publishing House 2015-05-01
Series:Medična Informatika ta Inženerìâ
Online Access:http://ojs.tdmu.edu.ua/index.php/here/article/view/3828

Internet

http://ojs.tdmu.edu.ua/index.php/here/article/view/3828

Similar Items