Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa

Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa

The paper focuses through a comprehensive qualitative and quantitative research on two age layers of Generation Y, unveiling important aspects about consumer behaviour constructs. Equal samples of 30 individuals in the qualitative study and 800 individuals in the quantitative one from Romania and So...

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Bibliographic Details
Main Authors: Tudor EDU, Iliuta Costel NEGRICEA, Norbert HAYDAM, Emanuela AVRAM
Format: Article
Language:English
Published: Academy of Economic Studies (ASE) 2019-06-01
Series:European Journal of Interdisciplinary Studies
Subjects:
generation y
tourism
intention to return
holiday experience
motivation
Online Access:http://ejist.ro/files/pdf/426.pdf

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