Reception analysis seen from the multiple mediation model: some issues for the debat

<p>This paper is an application of the "Multiple Mediation" Model, as it has been developing by the author during the last 10 years. The model is used as a way to substantiate a reconceptualization of different aspects of the television reception process. As understood by Orozco, it...

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Bibliographic Details
Main Author: Guilermo Orozco
Format: Article
Language:Portuguese
Published: Universidade Federal do Rio Grande do Sul 2008-12-01
Series:Intexto
Subjects:
Online Access:http://seer.ufrgs.br/index.php/intexto/article/view/3384