| Summary: | <p>This paper is an application of the "Multiple Mediation" Model, as it has been developing by the author during the last 10 years. The model is used as a way to substantiate a reconceptualization of different aspects of the television reception process. As understood by Orozco, it is continually under construction, and emerges from analysis made by different thinkers. Its formulation has been and will continue to be the outcome of much reflexivity between existing theoretical and epistemological assumptions (within the Cultural Studies and Critical Audience Research traditions) and empirical, mostly qualitative, data.</p>
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