Problems in the strategy implementation process in croatian companies

• Main Author: Tomislav Radoš
• Format: Article
• Language: English
• Published: Faculty of Economics in Osijek 2011-07-01
• Series: Ekonomski Vjesnik
• Subjects: strategy implementation; problems in the implementation process; Croatian companies
• Online Access: http://hrcak.srce.hr/file/105083
• ISSN: 0353-359X; 1847-2206

This paper provides an analysis of the problems in the strategy implementation process in Croatian companies based on the research conducted in Croatian companies in the years 2004, 2005 and 2006. Research results show that problems in the strategy implementation process occur with equal intensity, regardless of the company’s characteristics (size, age and life cycle of the industry). The key problems in the implementation process are: poor communication (information exchange) between employees and organizational units responsible for the strategy implementation process, non-adjustment of organizational structure to suit the defined strategy, lack of clear definition of key tasks and activities of all participants in the implementation process, inadequate information system of control over the process of strategy implementation, lack of clearly defined operational plans and directions for strategy implementation, and lack of clearly defined responsibilities and authorities of key employees.