Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses

Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses

The main objective of this study was to characterize golfers’ profiles based on the importance and valuation that users give to the elements of golf courses, considering the segmentation as key to making strategic decisions. This was done using a priori segmentation of the traditional style against...

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Bibliographic Details
Main Authors: Virginia Serrano-Gómez, Óscar García-García, Vicente Gambau i Pinasa, Antonio Rial-Boubeta
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Sustainability
Subjects:
strategic management
consumer psychology
cluster analysis
sport consumer loyalty
golf industry
segmentation
Online Access:https://www.mdpi.com/2071-1050/12/11/4781

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