Consumers as a marketing tool for the development of tourist activities
The article explores the features of the behavioral nature of consumers of tourism services, allowing to ensure the economic development of tourism companies based on the implementation of the basic principle of marketing - customer orientation. The competitiveness of a travel company is significant...
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| Format: | Article |
| Language: | Russian |
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Voronezh state university of engineering technologies
2020-10-01
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| Series: | Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij |
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| Online Access: | https://www.vestnik-vsuet.ru/vguit/article/view/2479 |