Application Possibilities of Social Marketing Technologies for Publicity of Electronic Government Services

Nowadays e-government projects and projects in the public sector are changing the consistency and reality of our daily life and will need to be managed by project managers, who uge modern marketing tools and technologies. Social marketing is one of the modern marketing tools and, probably, it is the...

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Bibliographic Details
Main Authors: Tadas Limba, Konstantin Agafonov
Format: Article
Language:English
Published: Mykolas Romeris University 2013-08-01
Series:Social Technologies
Subjects:
Online Access:https://www3.mruni.eu/ojs/social-technologies/article/view/479
Description
Summary:Nowadays e-government projects and projects in the public sector are changing the consistency and reality of our daily life and will need to be managed by project managers, who uge modern marketing tools and technologies. Social marketing is one of the modern marketing tools and, probably, it is the best tool to provide marketing in public sector project management, It has been changing in different ways since the founding of social marketing: the aim of social marketing, the technologies for using i ; but nowadays it’s hard to imagine public sector projects and, especially, egovernment projects, without using social marketing technologies. The usage of social marketing technologies can improve public sector project management and make the project more attractive to society or some part of it.<br /> This scientific paper represents social marketing transformation, the way in which social marketing needs to be used in the public sector project management process and analyses the phases of social marketing. It also gives some practical advics for public sector organizations o, how to implement social marketing in the e-government project deployment process.
ISSN:2029-7564