Omnichannel jako nowoczesny model sprzedaży wielokanałowej
The article discusses the issue of multiple channel sales. The initial part presents the basic expecta-tions of modern consumers in relation to the sales process, which indicate the legitimacy of using the multiple channel strategy. The next part describes the differences between the muti-channel, c...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-05-01
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| Series: | Ekonomiczne Problemy Usług |
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| Online Access: | https://wnus.edu.pl/epu/pl/issue/983/article/15318/ |
| Summary: | The article discusses the issue of multiple channel sales. The initial part presents the basic expecta-tions of modern consumers in relation to the sales process, which indicate the legitimacy of using the multiple channel strategy. The next part describes the differences between the muti-channel, cross-channel and omni-channel sales models. The final part of the article presents the most modern multi-channel sales strategy that is omni-channel. In this section, the article points to various defini-tions of the omni-channel concept and describes the importance of channel integration as the basis of this concept. |
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| ISSN: | 1896-382X |