Competitive Relationship Quantitative Model by Integrating Word-of-Mouth and Geographic Location

It is an important problem of identifying and quantifying the competition in similar services or products in the research area of competitive relationship mining. A scientific and reasonable evaluation metric of competitive relationship is proposed, and a comprehensive evaluation system of entity co...

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Bibliographic Details
Main Author: LI Aixian, QIAO Shaojie, HAN Nan, YUAN Chang'an, HUANG Ping, PENG Jing, ZHOU Kai
Format: Article
Language:zho
Published: Journal of Computer Engineering and Applications Beijing Co., Ltd., Science Press 2020-05-01
Series:Jisuanji kexue yu tansuo
Subjects:
Online Access:http://fcst.ceaj.org/CN/abstract/abstract2195.shtml
Description
Summary:It is an important problem of identifying and quantifying the competition in similar services or products in the research area of competitive relationship mining. A scientific and reasonable evaluation metric of competitive relationship is proposed, and a comprehensive evaluation system of entity competitive relationship is constructed. Dimension reduction and theme extraction on users reviews are achieved by using the latent Dirichlet allocation (LDA) model, the similarity function of comments is constructed, and the similarity degree of entity users comments is quantified. Based on the geographic location information of entities, the spatial distance of entities is calculated, the adjacent relation of entities is constructed, the distance of entities with adjacent relationship is regarded as the cluster center, and the entities are clustered by using the K-nearest neighbor (KNN) algorithm. The location & topical model (LTM) is proposed by integrating user's reviews, entity's geographical attributes, and quantifying the com-petitive relationship between entities. Conducted on a large number of real social network data, the experiments results show that the proposed method has great advantages in quantitative metric formulation, practicability and time performance.
ISSN:1673-9418