| Summary: | Circular Economy (CE) models are increasingly referenced in international fora and on many countries’ climate action agendas. This emphasis is associated with the international environmental and climate crisis. The case of the electronics industry remains particularly relevant, given its background in the use of CE models and its potential to enhance their use. This work focuses on consumer behavior regarding electronics products in Mexico. This is a largely under-researched topic not only in Mexico but also in Latin America. This study demonstrates that, by trying to extend the lifespan of their electronic products, consumers have awareness of product circularity. However, there is a lack of incentives to capitalize on this consumer interest, compounded by the limited participation of manufacturers and distributors. It is concluded that with a well-designed public policy, the electronics industry (including the mobile phone sector) in Mexico can move toward a CE model more rapidly. A stronger initiative for CE by design should be part of these policies, not only in Mexico but also internationally. The role of better eco-labelling in promoting consumers’ environmental awareness is essential. The lessons of this case study might be of interest to other countries as well.
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