New social communication toward the relational capital creation
Corporate social responsibility is an example of an approach to management that emphasizes the importance of organization’s influence exerted by the company on a number of diverse groups called stakeholders. CSR sets new functions for social communication. In this paper chosen examples of social act...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2014-09-01
|
| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/new-social-communication-toward-the-relational-capital-creation/ |
| Summary: | Corporate social responsibility is an example of an approach to management that emphasizes the importance of organization’s influence exerted by the company on a number of diverse groups called stakeholders. CSR sets new functions for social communication. In this paper chosen examples of social activities communication of Polish mining companies has been addressed. The main risks for the use of contemporary forms of communication as well as possibilities which are the results of application of modern management model has been indicated. |
|---|---|
| ISSN: | 2353-8503 2353-8414 |