New social communication toward the relational capital creation

New social communication toward the relational capital creation

Corporate social responsibility is an example of an approach to management that emphasizes the importance of organization’s influence exerted by the company on a number of diverse groups called stakeholders. CSR sets new functions for social communication. In this paper chosen examples of social act...

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Bibliographic Details
Main Author: Sylwia Jarosławska-Sobór
Format: Article
Language:English
Published: The Institute of Aviation 2014-09-01
Series:Marketing of Scientific and Research Organisations
Subjects:
communication
CSR
managmenet
public relations
social responsibility
Online Access:http://minib.pl/en/new-social-communication-toward-the-relational-capital-creation/

Internet

http://minib.pl/en/new-social-communication-toward-the-relational-capital-creation/

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