| Summary: | This study examines the effectiveness of the innovative product container-transformer «SmartBox» in the Russian market of transport and logistics services. The transport companies need not just machines for cargo transportation, but effective solutions to transport problems, that allow increasing the profitability of the business. The container-transformer «SmartBox» claims to be a qualitative decision of the problems formed in the market of transport and logistics services today. The investigation is carried out in agro-industrial sector of the economy as the most significant for the Rostov region. According to experts the agro-industrial complex will soon become a driver for the development of cargo transportation. The study was conducted on the example of the largest agricultural holding of the Rostov region group of companies «Yug Rusi». The research task is to substantiate the technical and economic advantages of using the container-transformer «SmartBox» for the transportation of liquid vegetable oil. The analysis of the current state of the transport and logistics system in the field of agriculture was carried out to solve this problem. A review of currently used methods of road transportation of liquid vegetable oil was conducted, the shortcomings was identified. The existing shortcomings in the sphere of container cargo transportation are analyzed. The key requirements for container transportation by transport and logistics companies are identified. A qualitative comparative analysis of the technical and economic parameters of the container-transformer «SmartBox»and traditional methods of transportation of liquid vegetable oil was carried out. The relevance of this research is the practical value for the development and improvement of the system of cargo transportation.
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