The Four Deadly Sins of Implicit Attitude Research

In this article, we describe four theoretical and methodological problems that have impeded implicit attitude research and the popular understanding of its findings. The problems all revolve around assumptions made about the relationships among measures (indirect vs. versus direct), constructs (impl...

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Bibliographic Details
Main Authors: Jeffrey W. Sherman, Samuel A. W. Klein
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2020.604340/full