Millennial consumers in the convenience food market

Millennial consumers in the convenience food market The demand for food products is gradually increasing, which is why understanding consumer behavior in the convenience food market is an important issue. Knowledge in this field may be useful in the process of developing marketing strategies. The pu...

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Bibliographic Details
Main Author: Barska Anetta
Format: Article
Language:English
Published: Sciendo 2018-06-01
Series:Management
Subjects:
Online Access:http://www.degruyter.com/view/j/manment.2017.22.issue-1/manment-2018-0018/manment-2018-0018.xml?format=INT

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