Calculating the purchasing power of tourists in a wine region – a case study from Germany / Kaufkraft von Touristen in einer Weinregion – eine Fallstudie aus Deutschland
The main purpose of this consumer study was firstly to calculate the economic importance, in term of purchasing power, of visitors in the German wine growing region Rheingau, and secondly to examine their demographic and behavioural characteristics, as well as their the motivation using segmentation...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2016-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/bioconf/20160703023 |