Alianças estratégicas verticais como sistemas adaptativos na competição global: uma discussão preliminar
The aim of this paper is to discuss the relation between the internationalisation process of the firm, focusing Uppsala Internationalisation Model, strategic alliances and supply networks, as complex adaptative systems and the export mode of internacional entry in the brazilian business context. The...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2008-01-01
|
| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | http://internext.espm.br/index.php/internext/article/view/32 |